Overview
This campaign for Regina Genuine Draft (RGD) was designed to elevate its presence as a locally crafted beer with deep roots in Regina, Saskatchewan. The goal was to create visually compelling and cohesive promotional materials that would resonate with RGD’s target audience while emphasizing its authenticity, affordability, and quality.
Pull up banner
Print Mat
Scope of work
• Campaign Design: Conceptualized and executed a unified branding strategy for both in-store and digital promotions.
• Visual Storytelling: Captured RGD’s identity as “Regina’s Beer” by highlighting its genuine pricing and community pride.
• Creative Deliverables:
• Posters and flyers
• Roll-up banners
• Social media assets
• Digital ads
Key Design Elements
• Typography: Utilized bold, impactful fonts to emphasize important messages such as “DOZEN RGD $22” and “Made in Regina.”
• Colour pallet : Incorporated Regina’s signature red, white, and blue, representing local pride and tradition.
• Imagery: Focused on clean product shots, ice-cold cans, and urban-inspired backdrops to reflect freshness and community connection.
